Culture of Franchising Workshop
Date/Time: 2 Sessions: May 7 & 8, 9:30am to 11:30am AEDT.
Our Culture of Franchising Workshop is a practical, interactive professional development program designed to equip people in franchisor Support Office roles with the important skills they need to create happy franchisees. The Culture of Franchising workshop will give your team an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills. Besides having the opportunity to share ideas and insights with other attendees from different brands, participants will learn:
- What franchisees want from a franchisor.
- The various stages of the franchisee lifecycle.
- The psychology of healthy franchise relationships.
- Tips for diffusing difficult situations and conversations.
- How to get franchisee buy-in to change and important policies.
- Common mistakes that frustrate franchisees and how to avoid them.
- How to provide appropriate emotional support to distressed franchisees.
Register here: Culture of Franchising Workshop | February 2024 – FRI: Franchise Relationships Institute