Sam Pollock
Sam Pollock is a passionate leader known for her warm energy, strategic clarity, and deep commitment to people. As National Sales Manager at Cookie Time Group, she has led the transformation of the franchise network through a period of significant industry change by doubling revenue, increasing franchisee numbers by 50%, and building a culture of trust, performance, and connection.
With a leadership style grounded in empathy and empowerment, Samantha creates inclusive, high-performing environments where individuals feel valued and inspired to thrive. Her intuitive ability to see the full picture and guide teams toward shared success makes her a kind yet highly effective force in both business and community.
As a board member of the Franchise Association of New Zealand, Samantha is passionate about strengthening the sector by fostering meaningful connections, supporting member success, and championing values-based growth. She brings expertise in strategy, sales, marketing, and community building – alongside a genuine love for mentoring, reading, and raising her two primary school-aged children.